Background & Works
- Promotional Campaigns for Brands
- Promotional Campaigns for Artists
- Market Research
- Localization for Japanese market
- Events planning
- Record label executive (1999-2002)
- Producer
- DJ
Soren has been in Japan for over 20 years. He successfully helped plan and execute major campaigns for both brands (e.g. Captain Morgan) and artists (e.g. Pete Rock). He was in charge of the label Handcut Records from 1999-2002. He has planned dozens of major events (e.g. Janet Jackson concert after-party), and DJ’ed at thousands.
Campaigns for brands include the Danish fashion campaign at Tokyo Fashion Week, Captain Morgan (a five year campaign for brand owners Kirin/Diageo – one of the longest running interactive spirits campaigns in Japanese history), planning of the ‘Denmark Month’ in Daikanyama, and more.
Campaigns promoting artists include campaigns for 2Pac, Dr. Dre, Pete Rock, Blaze, etc.
Handcut Records localized, produced, promoted, and released Pete Rock, The Pharcyde, King Britt, Blaze, etc.
As ‘DJ Cash’, he has been involved in countless concerts, nationwide tours and VIP parties with world-renowned artists including Destiny’s Child, Kanye West, Dr. Dre, Snoop Doggy Dog, NBA superstar Michael Jordan, Brad Pitt, and more.
WORKS
“L.A. Connection” THE FUNKY BOYZ (CD)
Non stop DJ compilation
(Teichiku records 1994)
“Alpine Surfer” (Arcade video game)
Vocal production and recording title music
(Namco 1996)
“How we do!” PAPI (CD)
Music production / Self release
(Empire entertainment/Shibaura records 1998)
“Flash beats” (Arcade video game/CD)
SEGA arcade video game / sound track including “How we do!” PAPI
(SEGA/EMI records 1999)
“Back on the block” PETE ROCK (CD/12″)
Remix and release
(Handcuts records 2000)
“Hip hop dictionary” MARLEY MARL (CD/Vinyl)
Interlude music production / Mixing / release
(Handcuts records 2000)
DREAM TEAM BEATS Vol. 1 (CD)
Project coordinator / “Taken no short’s” “Sucker Mc’s” music production
(Dream Team Beats 2001)
“Forever” THE PHARCYDE (CD/12″)
Project coordination / release
(Handcuts records 2001)
“Radioactive” HEARTS DALES (CD)
“Dangerous” music production / arrangement
(Espioage/Avex 2002)
“Sixth sence” MIC BANDITZ (CD)
“The industry” music production / arrangement
(Espioage/Avex 2003)
“Pump it up” B-FRESH (CD)
“Back II life” music production / arrangement
(King records 2003)
“Day track” compilation (CD)
“Love letter” Mc Franken, music production / arrangement
(Tent house 2003)
“Tokyo fight klub Vol. 1″ FRANKEN (CD)
Rock Solid artist “Franken”, total album production
(Bomb sounds 2006)
“Gon’ bounce” NIKKOLE (CD)
US diva Nikkole, remix production
(SE Entertainment records 2006)
“Forever” DJ CASH (CD)
Non stop DJ compilation
(Rock Solid Productions 2006)
“Top billin’” DJ CASH (CD)
Non stop DJ compilation
(Rock Solid Productions 2006)
“First class” DJ CASH (CD)
Non stop DJ compilation
(Rock Solid Productions 2007)
“Another” TYNICE (CD)
Music production / arrangement
(3D productions 2007)
“Holiday inn” DJ CASH (CD)
Non stop DJ compilation
(Rock Solid Productions 2007)
“Keys to adventure” (Radio feature)
Captain morgan radio show feature, vocal and production works
(Inter FM 76.1 2007)
“Red Bull” (Radio commercial)
Red Bull fight Radio commercial / Red Bull Racing event jingles
vocal and production works (Radio / events 2007)
“FOX TV” (Program title music)
Backstage Pass title music production
(FOX TV Japan 2008)
“Angelite” SATOMI’ (CD)
“Because of U” feat. AG (D.I.T.C.) and “Nonsence” feat. Lord Finesse
(D.I.T.C.) music arrangement and production
(Aozora Records 2008)
“Alondra Smiles” (US Movie)
“Ride with me” MAR-CO, part of original music score in the movie
music arrangement and production
(2008 Villa Media Productions, LLC)
“Tokyo Fight Klub II” Franken (CD)
Rock Solid artist “Franken”, total album production
(Rock Solid Music 2008)
“SAIZENSEN HIPHOP 200%” (CD)
“Blaze Of Fire” Franken, music production and recording
(Future Shock 2008)
“Life” G.O. (CD)
“World Is Yours” music production and recording
(KIX records 2009)
EXPG Dance DVD series
Reproduction of all music, arrangments, vocal recording, mixing and Mastering
(EXCILE professional gym 2009)
RINKO (CD Album)
Music production of 4 songs. Album Recording & mixing engineer
(Release 2010)
SPLENDOR (CD MAXI Single)
Music production of all 3 songs. Recording & mixing engineer
(Release 2010)
“Forever Vol. 2″ DJ CASH (CD)
Non stop DJ compilation
(Rock Solid Productions 2010)
“UP TO U” Franken (CD)
Rock Solid artist “Franken”, total EP production
(Rock Solid Music 2010)
“I LOVE MJ” DJ CASH (CD)
Non stop DJ compilation
(Rock Solid Productions 2010)
EPSON STYLUS PHOTO R3000
Music composition for promotion video
(EPSON Global market / 2011 campaign)
Sony super35 NXCAM Camcoder
Music composition for promotion video
(EPSON Global market / 2010 campaign)
CD Mastering engineer / Mastering
Saizensen Hip Hop 200% / J-Rap compilation
(2010 release)
